5 Tips for Getting Executive Sponsorship for a New Product‍

One of the critical components that can make or break a new product's journey from ideation to reality is executive sponsorship. Whether you’re intrapreneur inside a larger organization or part of a team tasked with launching new products, you still need stakeholder buy-in to get a project off and running. It's often the invisible hand that steers the ship of innovation, providing resources, strategic direction, and organizational support. For engineering teams and product managers who are on the cusp of turning their creative ideas into tangible products, securing executive sponsorship can be pivotal. In this eBook, we offer actionable insights to help these innovators convince internal leaders to back their new digital product initiatives.